- Is
the Culture Committee at Southwest effective in establishing cultural
norms?
Cultural norms, these are behaviors that are
carried out by employees on a daily basis because they are used to doing things
a certain way and this is what is acceptable. To establish cultural norms we
first have to “understand corporate culture; corporate culture is a system of
shared values and beliefs that interact with an organization’s people,
structure, and systems to produce behavioral norms (OD pg.64)”. I think that
the culture committee for southwest airlines understands the culture of a
flight attendant and they understand how hard it can sometimes be to finish a
long flight and then have to clean the airplane with perhaps an empty stomach.
The life a flight attendant can be a thankless job, I think that the culture committee
understands that and makes it a point to change the culture from being an underappreciated
employee to someone that feels valued.
In many organizations there are a lot
of employees that feel like they are just another number, when people from
management show them that they are also important, that gesture can go a long
way. Employee’s that feel appreciated in an organizations culture can prove to
be an important step in creating a better company environment.
- From
what you can tell, what is the purpose of the culture committee at
Southwest?
The purpose of the culture committee is
to improve employee morale, having strong and positive moral at work can have a
lasting effect on any business. In my studies of business I have always been
made aware of the fact that it is your employees which have the most contact
with your customers. If your employees hate their jobs and are very negative at
work than this will have a direct effect on a company’s revenue. If you have
happy employees which enjoy their jobs than I believe that you will see sales
improve as that positive attitude will be transferred through the employee to
the customer.
- What
would you see as a viable mission for a culture committee in your place of
work (or your last place of work if you are not currently working)?
My job at the railroad as management
causes me to have a nice and comfortable atmosphere where we occasionally get
fed lunch on the companies dime, I have a heated or air-conditioned office, and
I have a break room where I can access all different sorts of food and
complimentary coffee. My biggest concern are the people who are out there in
the field moving our trains in -30 degree temperatures, they work in the heat,
rain, sleet or snow. These people are the employees which I could see needing a
visit from some sort of culture committee. The culture amongst these employees
is very negative and they always feel as if the company is doing them wrong. I believe
that there should be a mission to reach out to our field employees much more
often.
I think that it would be nice to
create a more positive environment amongst field workers and change that
corporate culture. The company needs to show that they care about their most
valuable employees which are doing the grunt work. It might be as simple as a
fresh box of donuts and coffee at the terminal, or perhaps a bigger bonus at
the end of the year. I do believe that there is a lot that can be done to
improve our company culture on the railroad.
- What
can you take away from this exercise to immediately use in your career?
From this exercise I will take with
me the compassion which is put on display by southwest airlines. In this video
they are letting the employees kick their feet up and relax for just a second
while on the job, this is an important message which is being put on display.
As managers we do not want to have an impression or a corporate culture of
being known as slave drivers or ruling the company with an iron fist. It is
important that we show compassion for those which are below us and understand
that we were once in their shoes also. Most people which are at the top of an
establishment for the most part must remember what it was like to be the person
that is working out in the cold or extreme heat. We cannot forget our humble beginnings
and the hard work that was put in to climb the ladder of success.
I will try to be as understanding as
possible with my crews which are out on the field working their hardest to make
my organization the best. When I do climb higher in management I will make it a
point to show my employees that I have been in their shoes and I know how they
feel. This will be an outlook which I will try my hardest to stay true to as I
climb to higher positions in my company.
Question:
Why would a manager not try to bring company morale to a higher level?
Reference
·
Brown,
D. R. (2011). An experiential approach to organization development (8th ed.).
Upper Saddle River, NJ: Prentice Hall.
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